Tanglewood Equestrian
A premium livery yard near Morpeth, given one brand — carried from a twelve-page welcome book to a website and a working software prototype.
A premium yard, and one voice to carry it.
Tanglewood Equestrian is a new livery yard at Shadfen Park Farm, just outside Morpeth — an Olympic-sized floodlit arena, indoor stabling, a communal hub and direct hacking onto a neighbouring nature reserve. It was, in the owner’s words, built without compromise.
It needed a brand with the same standard: one that could hold across everything a new client meets, from a printed welcome book in the hand to a website on the phone. One yard, whether you arrive at the gate or the home page.
A horse, in as few strokes as possible.
The mark is a horse’s head drawn in a handful of flowing strokes, locked to a quiet TE monogram — grand enough for a cover, quiet enough for the foot of a letter.
Around it sits a restrained system — burnt orange, charcoal and cream — with Trajan for ceremony, Inter for clear running text and EB Garamond in italic for the warm asides. Enough character to feel premium; little enough to never get in the way.
More than a yard.
Every touchpoint speaks in the same calm, plain, quietly premium voice — an exceptional experience for horse and rider. From the twelve-page welcome book to the website, the writing stays warm and unfussy, the way the yard itself is.
“Tanglewood is more than a yard. It is a community of like-minded individuals who value quality, care and connection.”
One brand, four places it lives.
The horse-head mark, the TE monogram, the palette and the type system that hold them together.
A twelve-page welcome book handed to every new client — written, set and art-directed cover to counter.
A live marketing site — livery, facilities, the hub, coaching — built to feel like Tanglewood, not a template.
TWE Yard: a working preview of yard-management software, drawn in the same voice.
Twelve pages, cover to counter.
Every new client is handed the same object: a twelve-page A4 welcome book that carries the brand off the screen and into the hand. We wrote and set all of it — the warm welcome, the facilities, the hacking, the heart of the barn — in the brand’s own colours and type, printed to be kept rather than skimmed and binned.
Three colours, one voice.
We didn’t write a spec — we built it.
The website was the first place the identity had to move, so instead of describing it in a document we built the thing — a live site the yard could click through, react to and shape, carrying the real welcome-book words over golden-hour photography.
Then we pushed the same idea further. TWE Yard is a working preview of yard-management software, drawn entirely in Tanglewood’s voice: a diary that will not double-book the arena, feeds owners can actually read, a care handover that survives a shift change, and a QR plate on every stable door. Invented horses, example prices, nothing saved — a thing to use and argue with, not a slide deck to nod at.
One brand, brochure to browser.
The same system runs the printed welcome book and the website, so Tanglewood reads the same whether it arrives in the post or on a phone — down to the horse that turns to meet you.