brand identity.

what you get.

• marks and logotypes.

  The mark itself, and a logotype that sets your name. Drawn to read at 16px in a browser tab and three metres tall on a fascia.

• palettes and type.

  Colours with their real values and contrast worked out, and type that works on screen and in print.

• brand guidelines.

  One book that holds it all together, so whoever picks it up next uses it the same way.

• refreshes of an existing brand.

  Not every brand needs starting again. We keep what people already recognise and fix what is holding it back.

how a job runs.

1. 01questionnaire
2. 02moodboard
3. 03routes
4. 04refine
5. 05final markyou sign off here
6. 06brand kit

how you say yes

pick a route, then sign off the final mark.

then

We put the brand kit together: every file, colour and face, kept here for good.

what we need from you.

• The brand questionnaireTen minutes, about you, your customers and how you want to come across. Save it and come back if you need to.
• Photos of the place, if there is oneThe front, the inside, anything with the old branding on it. Phone photos are fine.

questions.

what do I get at the end?

A brand kit: the final mark in every format you need, the colours with their values, the type and a set of guidelines. It is kept in your job page for good, so it never gets lost in an inbox.

do I need a new brand, or a refresh?

Often a refresh. If people already know your name and your colours, we keep what they recognise and fix what is not working. If you are starting from nothing, we build the whole thing.

how does the process work?

It starts with a short questionnaire about you and your customers. Then a moodboard, a few routes to choose from, a round of refining, and the final mark for you to sign off.

will it work on signs and print as well as on screen?

Yes. We check every identity on a phone, on a menu, on a van and on a fascia before you sign it off, and our sister companies make signs, so we know what survives being cut and lit.